Cold Email Learning Center
Tactical guides based on the most common questions from our clients. No fluff - just actionable advice that aligns with our FAQ and best practices.
Domain Setup
Setting up and managing sending domains
Domains vs Mailboxes: What Actually Gets Blocked
Understand the critical difference between domain and mailbox reputation. Learn why 10 domains with 2 mailboxes each beats 1 domain with 20 mailboxes.
How Many Domains and Inboxes Do You Need?
Calculate exactly how many domains and inboxes you need based on your target sending volume. Includes formulas and examples.
The 30-Day Domain Nurturing Schedule
Follow our day-by-day domain warmup schedule to build sender reputation safely. Skip this and your emails go straight to spam.
When to Replace a Cold Email Domain
Know the warning signs that a domain needs replacement. Learn when to pause, when to delist, and when to cut your losses.
Why Every Domain Needs a Landing Page
Email providers check if your domain has a legitimate website. No landing page = instant spam flags. Learn what your pages need.
Email Providers
Google, Microsoft, and provider configuration
Google vs Microsoft for Cold Email: Which Is Better?
Compare Google Workspace and Microsoft 365 for cold email sending. Learn when to use each and why Microsoft is often the better choice.
DNS Setup for Cold Email (SPF, DKIM, DMARC)
Quick reference guide for email authentication records. Understand what SPF, DKIM, and DMARC do and why they matter.
Microsoft Tenant Throttling: What It Means and How to Fix It
Understand Microsoft 365 tenant throttling, why it happens, and how to resolve bounce errors when Microsoft limits your sending.
Deliverability
Getting emails to the inbox
Why We Don't Track Opens (And You Shouldn't Either)
Open tracking pixels are a major spam trigger. Learn why reply rate is the only metric that matters for cold email.
Bounce Rates: What's Acceptable and How to Fix High Bounces
Learn the bounce rate thresholds that matter, what causes bounces, and how to keep your bounce rate under 3%.
Plain Text vs HTML: Why Simple Emails Win
Learn why plain text emails outperform HTML for cold email. Understand what triggers spam filters and what makes emails look human.
Spam Triggers Quick Reference
Quick checklist of common spam triggers to avoid. Reference this before sending any cold email campaign.
Why Pausing and Resuming Campaigns Hurts Performance
Understand why stopping and starting campaigns damages deliverability and what to do instead.
Sending Strategy
Volume, timing, and sequences
Daily Sending Limits: How Much Is Safe?
Know exactly how many emails you can safely send per domain, per mailbox, and per day. Includes warmup progression.
The 2-Email Follow-Up Strategy
Why we send initial + 1 follow-up instead of 5+ emails. Learn the data behind optimal sequence length.
Recycling Your Lead List Every 2 Months
Why recontacting prospects with a fresh offer after 2 months is better than endless follow-ups.
Subject Lines That Work (And What to Avoid)
Write subject lines that get opened without triggering spam filters. Simple beats clever every time.
Handling Replies
Managing responses and conversations
What to Do When You Get a Positive Reply
Positive reply received - now what? Speed matters. Learn the optimal response process to convert interest into meetings.
What Counts as a Positive Reply
Understand what we classify as a positive reply (and charge $5 for). Clear definitions with examples.
Setting Up a Master Inbox
Centralize replies from all your cold email domains into one inbox. Learn forwarding setup and reply handling.
Strategy & Planning
Planning your outreach for maximum ROI
How to Define Your Ideal Customer Profile for Cold Email
Define who you should be targeting with cold email. Firmographics, technographics, pain points, and buying triggers for better response rates.
Crafting an Offer That Gets Replies
Your cold email offer is more important than your copy. Learn to create compelling offers with specificity, value, and risk reversal.
Risk Reversal: Guarantees That Close Deals
Remove the risk from buying decisions with guarantees, pilots, and performance-based pricing. What works and what doesn't.
Cold Email Benchmarks: What's Actually Good?
Know what "good" looks like for reply rates, bounce rates, and meeting rates. Benchmarks by industry and campaign type.
Cold Email Funnel Math: From Send to Close
Understand the numbers behind cold email campaigns. How many emails to send, expected replies, meetings, and closed deals.
Qualifying Replies: From Interest to Opportunity
Not all positive replies are opportunities. Learn to qualify quickly, ask the right questions, and move interested prospects to calls.
Ready to Start Your Cold Email Campaign?
Put these best practices to work. Our $299 setup includes 10 domains, Microsoft 365 licenses, and up to 10,000 verified leads.