The Problem with Stop/Start
Email providers track sending patterns. Consistent sending = legitimate business. Erratic sending = suspicious.
| Pattern | What Providers See |
|---|---|
| Steady daily volume | Normal business operation |
| Paused for 2 weeks | Account went dormant |
| Sudden resume at full volume | Spam burst pattern |
What Happens When You Pause
Week 1-2 paused:
- Sending reputation cools
- Providers reduce your trust score
- Warmth built over 30 days starts fading
Resume at full volume:
- Looks like new sending behavior
- Triggers re-evaluation
- May require partial re-warmup
Better Approaches
Need a break?
| Instead of... | Do this... |
|---|---|
| Full pause | Reduce to 25% volume |
| 2-week stop | Send maintenance emails |
| Complete halt | Notify support first |
When Pausing Is Unavoidable
If you must pause completely:
- Plan the pause duration - Under 7 days is usually fine
- Resume gradually - Don't go from 0 to full volume
- Monitor closely - Watch for deliverability changes
- Be patient - May need mini-warmup period
Resume Ramp Schedule
After a pause of 2+ weeks:
| Day | % of Normal Volume |
|---|---|
| 1-2 | 25% |
| 3-4 | 50% |
| 5-6 | 75% |
| 7+ | 100% |
Our Approach
We handle this automatically:
- Consistent sending - Volume spread across each day
- No sudden stops - Campaigns complete fully
- Automatic pacing - Avoid burst patterns
- Domain rotation - Never all-or-nothing on one domain
Key Takeaway
Email providers like consistency. Maintain some sending activity even during slow periods. If you must pause, resume gradually rather than jumping back to full volume.