FAQ

You pay $299 once to cover 10 domains, email licenses, and complete setup of your cold email system - the same setup cold email agencies charge $2,000-$2,500 for. After that, you only pay $5 for each positive reply we generate. This aligns our incentives - we only succeed when you succeed. No monthly fees, no hidden costs.

Everything you need: 10 domains purchased and configured, Microsoft 365 email licenses included, DNS authentication, email warmup, AI lead identification, up to 10,000 leads fetched directly from LinkedIn (expect ~50% verification rate), AI email crafting, deliverability monitoring, and complete system setup. Zero technical knowledge required on your end.

We use Microsoft 365 for all sending infrastructure. Microsoft 365 provides excellent deliverability, professional reputation, and robust sending capabilities. All licenses are included in your $299 setup - you don't need to purchase or manage any email accounts yourself.

We fetch up to 10,000 leads directly from LinkedIn using our proprietary system - no purchasing from third-party list providers. This means fresh, accurate data straight from the source. Expect approximately 50% to pass verification (our proprietary verification can handle catch-all domains that competitors cannot). Each lead includes: verified email address, full name, job title, company name, company size, industry, and LinkedIn profile when available.

Our leads are verified using a proprietary method developed from a Department of Defense cybersecurity background. Unlike industry-standard verification that fails on 'catch-all' domains, this novel approach can verify 80% of all email addresses regardless of catch-all status. We can verify 100% of Gmail accounts and 50-70% of Outlook accounts using methods no one else in the industry has discovered. This advanced verification system that competitors charge $500-2000/month for is included FREE in your $299 setup - we guarantee under 3% bounce rate vs industry average of 8-15%. Test our verification system yourself

The initial 10,000 leads will take approximately 2 months to email, after which you can start to recycle by changing your offer. If you want more leads, you'll need additional domains and mailboxes to handle the increased volume. Each expansion costs $199 and includes 10 additional domains, email provider licenses, and up to 10,000 more leads.

We work with you during setup to define your exact ICP criteria, then deliver a sample of 100 leads for your approval before generating the full 10,000. If the leads don't match your specifications, we'll replace them at no cost until you're satisfied with the targeting accuracy.

We have comprehensive coverage across all major industries in North America, Europe, and Australia.

Our leads consistently outperform industry averages: 97%+ deliverability rate vs 85% industry average, 15%+ response rates vs 8% industry average. We focus on decision-makers and influencers rather than bulk contact lists, resulting in higher-quality conversations and better conversion rates.

Yes! Each expansion pack costs $199 and includes 10 additional domains, email provider licenses, and up to 10,000 more leads. This allows you to scale your outreach while maintaining deliverability across fresh domains.

After the initial 7-day warmup period, you'll start receiving positive replies. Most clients see their first positive responses within 2-3 weeks of launch. We monitor everything and optimize for maximum response rates.

A positive reply is any response showing genuine interest - requests for more information, booking meetings, asking about pricing, or expressing interest in your offer. We don't charge for out-of-office messages, unsubscribes, or negative responses.

We understand AI classification isn't perfect. If you believe a response was incorrectly classified as a positive reply, you can dispute the $5 charge directly from your billing dashboard. Our team will review your dispute within 1 business day. If we don't respond in time, the charge is automatically refunded - no questions asked. During review, the charge is marked as under review.

Absolutely not. We handle everything - from domain setup to email crafting to deliverability monitoring. You simply provide your business information and ideal customer profile. We do the rest.

We use a comprehensive approach: proper domain authentication (SPF, DKIM, DMARC), professional email warmup protocols, real-time deliverability monitoring, automatic blacklist checking, and bounce handling. Your sender reputation is protected.

Our AI automatically creates a simple, professional landing page for each domain based on your main website. This is crucial for domain reputation as email providers check if there's a legitimate website behind the domain. The landing page will include your business information and link back to your main website, ensuring each domain appears as a legitimate business operation.

Our AI has been trained on thousands of successful cold emails to understand what gets replies. It crafts personalized emails based on your offer, your ideal customer profile, and proven patterns that work. Short, direct, no fluff - the kind of emails busy decision-makers actually read. You review and approve all templates before anything goes out, and we can adjust messaging based on your feedback and results.

Yes, you will review and approve all email templates before we launch your campaign. You have final approval on messaging and tone.

Since you only pay for results, there's no risk. If we don't generate positive replies, you don't pay the $5 fee. Our success is directly tied to your success - we're incentivized to make your campaign work. If you're not getting positive replies after one month, it's most likely a bad offer. Our AI tool can help craft an offer optimized for cold email - see our article 'What makes a good cold email offer?' What makes a good cold email offer?

We start conservatively and ramp up over the first week. Day 1 starts at around 40 emails total, increasing daily until reaching approximately 200 emails per day by day 5. After the ramp-up period, we maintain this optimized volume. By the end of your first month, expect around 5,000-6,000 total emails sent - all carefully paced to protect your sender reputation and maximize inbox placement.

This depends heavily on your offer and how well it resonates with your target audience. With 5,000-6,000 emails sent per month, a well-crafted offer to a well-targeted list typically sees 1-3% positive reply rates - that is 50-180 positive replies per month. However, a weak offer or poor targeting can result in far fewer. The good news: you only pay for results, so if replies are low, your cost is low too. We will work with you to optimize your offer and targeting to maximize results.

Automatically. Bounced emails are immediately removed from your list and flagged so we never attempt them again - this protects your sender reputation. Unsubscribe requests are honored instantly and added to a permanent suppression list. We also automatically filter out-of-office replies and negative responses so they do not clutter your inbox or count toward your positive replies.

Absolutely. Our AI lead identification system can target by industry, company size, job titles, geographic location, and other criteria. We'll work with you to define your ideal customer profile for maximum relevance.

You get dedicated support throughout the entire process. We handle all technical aspects, provide regular performance reports, and are available to adjust targeting or messaging as needed. Chat support and a community group are available to help guide and respond to your questions, as cold email marketing can be daunting. Each paying member gets access to the community group via Slack - this is where you can ask for support as well. Your success is our priority.

Agencies typically charge $2,000+ per month plus $2,500 setup fees with no guarantee of results. We charge only $299 setup and $5 per positive reply. You're not paying for effort - you're paying for actual business results. Agency year one: $26,500. Our year one: $299 + results.

Our proprietary verification technology was developed from a Department of Defense cybersecurity background. Standard verification fails on 'catch-all' domains (about 40% of business emails). Our novel approach can verify 80% of all email addresses regardless of catch-all status - a capability no competitor has. This means higher deliverability and less wasted sends on invalid addresses.

Simple: incentives. Agencies get paid $2,000/month whether your emails work or go to spam. We only get paid $5 when you get a positive reply. We have skin in the game - we're incentivized to build the best possible system, not bill hours. Our verification technology comes from a Department of Defense cybersecurity background, and our leads are fresh (no 3rd party resellers).

We've automated everything. What takes agencies manual hours, we've built into software: 36+ technical operations from domain purchase to warmup to monitoring. No salespeople, no account managers, no overhead. Just technology that works. And because we charge per positive reply, we can offer lower upfront costs while still building a sustainable business.

No. We never send from your main business domain. All cold emails are sent from separate dedicated domains that we purchase and configure for you. This completely isolates your primary domain's reputation - even if something goes wrong with cold outreach, your regular business emails are unaffected.

We monitor all domains continuously for blacklist issues. If a domain gets flagged, we immediately pause sending from that domain, work on delisting, and rotate to healthy domains to maintain your campaign momentum. This is why we set up 10 domains - redundancy is built in. Your campaigns continue while we resolve any issues.

Yes, but strategically. We send an initial email followed by one follow-up. Industry data shows that additional follow-ups beyond this have diminishing returns and can actually hurt your sender reputation. Instead of bombarding prospects with 5+ emails, we take a smarter approach: after about 2 months, we recycle your lead list with a fresh campaign and new messaging. Your prospects will not remember you emailed them 2 months ago, so you get another shot with a refined offer. The sequence stops automatically when someone replies or unsubscribes.

No, and here is why: tracking pixels are a major spam trigger. Think about it - when was the last time you included a tiny invisible image in a genuine email to a colleague? Email providers know this too, which is why tracking pixels significantly increase your chances of landing in spam. Instead, we track reply rates, which is the industry standard for cold email and the only metric that actually matters for your business results.

Absolutely. You get access to a dashboard showing key metrics: emails sent, delivery rates, reply rates, and positive reply tracking. You can see exactly how your campaigns are performing and we provide regular reports with insights and optimization recommendations.

The warmup period is approximately 7 days. During this time, we gradually increase sending volume while building sender reputation. This critical step ensures your emails land in inboxes rather than spam folders. Skipping warmup is the #1 reason DIY cold email fails.

Yes. You can pause campaigns at any time if needed. You can also request changes to targeting criteria, messaging, or offer. We're flexible and want to optimize for your results. Just reach out through Slack or support and we'll make adjustments.

No long-term contract. The $299 is a one-time setup fee - once paid, your infrastructure is built. The $5 per reply is pay-as-you-go. You can pause or stop campaigns whenever you want. We don't lock you into anything because we're confident in our results.

Simple: 1) Sign up and pay the $299 setup fee. 2) Tell us about your business and ideal customer profile. 3) We handle everything - domains, setup, leads, email creation. 4) You review and approve email templates. 5) We launch after warmup and you start getting positive replies. The whole process from signup to first emails typically takes 2-3 weeks.

We notify you immediately via email and/or SMS when we detect a positive reply. Our AI identifies interested responses and filters out auto-replies, out-of-office messages, and negative responses. Hot leads are flagged and sent to you right away. Quick follow-up is critical - responding within hours dramatically increases your chances of booking a meeting. We handle getting the reply, but following up is your job.

The email is forwarded to your main business email address. You simply reply from your normal email account to continue the conversation. This is intentional - it is better to use your regular email for ongoing conversations rather than the cold outreach domains.