Partnerships
Partnership Proposal Cold Email Example
B2B partnership cold email example that opens doors. Shows how to propose specific collaborations with clear mutual value.
The Scenario
A project management software company reaches out to a time tracking tool company about a potential integration partnership. Their products are complementary and share similar customer profiles.
The Email
SUBJECT LINE
Integration idea: TaskFlow + TimeSync
Hi Rachel, I run partnerships at TaskFlow (project management for agencies), and I've been tracking TimeSync's growth - congrats on hitting 5,000 customers last month. We have significant customer overlap: agencies using TaskFlow for project management often ask about time tracking integrations. Right now, we don't have a native solution, which means we're losing deals to competitors who do. Here's what I'm thinking: A native TaskFlow + TimeSync integration that: - Auto-creates time entries from task updates - Syncs projects bidirectionally - Shows time data in our reporting dashboards We'd promote the integration to our 12,000 customers and feature TimeSync in our integrations marketplace (which drives ~400 installs/month to our top partners). Would you be open to exploring this? I can share our API docs and discuss what a partnership would look like from your side. Best, James Head of Partnerships, TaskFlow
Why It Works
- 1Shows awareness of their recent milestone (5,000 customers)
- 2Clear explanation of why this partnership makes sense
- 3Specific integration proposal - not vague "let's partner"
- 4Quantified value for them (12,000 customers, 400 installs/month)
- 5Offers to share API docs - shows seriousness
Key Elements Breakdown
OPENING
Recognition of their growth and relevance
VALUE PROPOSITION
Customer overlap and integration demand from TaskFlow users
SOCIAL PROOF
12,000 customers, 400 installs/month to top partners
CALL TO ACTION
Explore the partnership with concrete next step (API docs)
Common Mistakes to Avoid
- Vague: "I think there could be synergies between our companies"
- One-sided value proposition
- No specific proposal - just "let's chat about partnerships"
- Not demonstrating knowledge of their product
- Asking for too much commitment upfront
Variations to Try
- Lead with a specific customer request for the integration
- Propose a co-marketing campaign instead of technical integration
- Reference a competitor partnership that's working well
More Examples
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