Sales Outreach
SaaS Sales Cold Email Example
Real SaaS cold email example that generated a 4.2% reply rate. Breakdown of what works: specific observation, clear value prop, and low-friction CTA.
The Scenario
A B2B SaaS company selling sales engagement software reaches out to VP of Sales at a mid-market company. The prospect's company recently raised Series B and is scaling their sales team.
The Email
SUBJECT LINE
Quick question about Acme's sales expansion
Hi Sarah, I noticed Acme just closed your Series B and mentioned plans to grow the sales team from 12 to 30 reps this year - congrats on the funding. When sales teams scale that quickly, the biggest challenge I see is maintaining call quality and coaching consistency. Your top performers' habits don't transfer automatically to new hires. We help growth-stage companies like Gong and Outreach keep their win rates steady during rapid hiring by automating call coaching. Drift saw their ramp time drop from 6 months to 3 months using our platform. Would it make sense to have a quick call to see if we could help Acme with something similar? Best, Mike VP Sales, SalesCoach.io
Why It Works
- 1Opens with specific, recent trigger event (Series B funding)
- 2Identifies a real problem that comes with rapid scaling
- 3Social proof from similar companies they'd respect
- 4Specific metric (6 months to 3 months) makes value concrete
- 5Low-friction ask - "see if" language reduces pressure
Key Elements Breakdown
OPENING
Specific observation about their Series B and growth plans - shows research
VALUE PROPOSITION
Maintaining call quality and coaching consistency during rapid hiring
SOCIAL PROOF
Drift's ramp time improvement (6 months to 3 months)
CALL TO ACTION
Quick call to explore fit - no commitment, just exploration
Common Mistakes to Avoid
- Generic opening: "I wanted to reach out about your sales team"
- Feature dumping: "Our platform has AI coaching, analytics, call recording..."
- Aggressive CTA: "Let's schedule a demo this week"
- No social proof or proof points
- Too long - this email is already at the upper limit (125 words)
Variations to Try
- Reference a specific job posting for sales roles instead of funding
- Lead with a competitor insight: "I noticed your competitor just implemented..."
- Ask about their current approach instead of pitching directly
Related Templates
More Examples
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