8 Examples

Cold Email Examples That Work

Real cold emails with detailed breakdowns. See the subject line, full email body, and analysis of what makes each one effective. Copy, adapt, and send.

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SaaS Sales Cold Email Example

Real SaaS cold email example that generated a 4.2% reply rate. Breakdown of what works: specific observation, clear value prop, and low-friction CTA.

Subject Line:

Quick question about Acme's sales expansion

Preview:

Hi Sarah, I noticed Acme just closed your Series B and mentioned plans to grow the sales team from 12 to 30 reps this year - congrats on the funding. When sales teams scale that quickly, the biggest...

Opens with specific, recent trigger even...

Identifies a real problem that comes wit...

Social proof from similar companies they...

Agency New Business

Agency New Business Cold Email Example

Marketing agency cold email example that books meetings. Shows how to lead with results, reference their specific situation, and avoid sounding like every other agency.

Subject Line:

Your Meta ads - quick observation

Preview:

Hi Jennifer, I was doing competitive research in the skincare space and noticed Glow Collective's Meta campaigns - you're running creative that really stands out (the UGC unboxing series is great). ...

Genuine compliment shows they actually l...

Specific observation (fewer ad sets) dem...

Doesn't criticize - frames as "not sure ...

Consulting

Consulting Outreach Cold Email Example

Management consulting cold email example. Shows how to position expertise, reference relevant experience, and secure initial conversations.

Subject Line:

Acme Manufacturing expansion - operations question

Preview:

Hi David, I caught Acme's Q3 earnings call where you mentioned the three new production lines coming online in Q2. Ambitious timeline. When manufacturers scale production capacity that quickly, I us...

References specific trigger (Q3 earnings...

Demonstrates understanding of their actu...

Credentials are relevant and impressive ...

Recruiting

Recruiting Passive Candidate Cold Email Example

Passive candidate recruiting email example that gets responses. Shows how to stand out from recruiter spam with personalization and transparency.

Subject Line:

Your Kubernetes contributions - thought of you for something

Preview:

Hi Marcus, I came across your contributions to the Kubernetes project - your work on the scheduler optimization was impressive, especially the performance improvements in the v1.26 release. We're bu...

References specific technical contributi...

Explains the technical challenge that ma...

Clear about why they specifically are a ...

Partnerships

Partnership Proposal Cold Email Example

B2B partnership cold email example that opens doors. Shows how to propose specific collaborations with clear mutual value.

Subject Line:

Integration idea: TaskFlow + TimeSync

Preview:

Hi Rachel, I run partnerships at TaskFlow (project management for agencies), and I've been tracking TimeSync's growth - congrats on hitting 5,000 customers last month. We have significant customer o...

Shows awareness of their recent mileston...

Clear explanation of why this partnershi...

Specific integration proposal - not vagu...

Fundraising

Investor Outreach Cold Email Example

Cold email to investors example that gets meetings. Shows how to lead with traction, demonstrate thesis fit, and stand out in a VC's inbox.

Subject Line:

CloudSecure - $85k MRR, B2B security

Preview:

Hi Michael, I'm the founder of CloudSecure. We help mid-market companies automate cloud security compliance. Traction: - $85k MRR, growing 22% month-over-month - 45 customers including Dropbox, Inst...

Subject line leads with most impressive ...

Traction is specific and impressive (MRR...

NRR shows strong product-market fit...

Events & Speaking

Event Speaker Request Cold Email Example

Cold email to request a speaker for your event. Shows how to demonstrate value for the speaker, be specific about the opportunity, and get a yes.

Subject Line:

Speaking opportunity: DevCon 2024 - engineering leadership track

Preview:

Hi Amanda, I organize DevCon, an annual developer conference in San Francisco (2,500 attendees, 80% senior engineers and engineering leaders). Your blog post series on scaling engineering teams from...

References specific content they've crea...

Clear about what they're asking for (for...

Explicit value proposition for the speak...

Referrals

Referral Request Cold Email Example

How to ask for referrals via email. Example shows timing, specificity, and making it easy for happy customers to refer.

Subject Line:

Quick favor? (2 minutes)

Preview:

Hi Jennifer, First - congrats on hitting $1M ARR last month. I remember when you signed up and mentioned that goal seemed "ambitious." Look at you now. Since you've had such great results with our p...

Timing - after they achieved a milestone...

References their specific success (42% r...

Very specific about who they're looking ...

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