Agency New Business
Agency New Business Cold Email Example
Marketing agency cold email example that books meetings. Shows how to lead with results, reference their specific situation, and avoid sounding like every other agency.
The Scenario
A performance marketing agency specializing in paid social reaches out to a D2C brand that appears to be running Facebook ads but not at scale. The agency noticed the brand's ads in the Facebook Ad Library.
The Email
SUBJECT LINE
Your Meta ads - quick observation
Hi Jennifer, I was doing competitive research in the skincare space and noticed Glow Collective's Meta campaigns - you're running creative that really stands out (the UGC unboxing series is great). One thing I noticed: you seem to be running fewer ad sets than similar brands at your stage. Not sure if that's intentional or a resource constraint, but I've seen brands leave a lot on the table by under-testing creative variants. We work exclusively with D2C skincare brands and recently helped BeautyRx scale from $50k to $400k/month in ad spend while improving ROAS from 2.1x to 3.8x. Would you be open to a quick call? I'd be happy to share what creative testing frameworks are working in skincare right now - useful whether we work together or not. Best, Alex Founder, ScaleUp Agency
Why It Works
- 1Genuine compliment shows they actually looked at the brand's ads
- 2Specific observation (fewer ad sets) demonstrates expertise
- 3Doesn't criticize - frames as "not sure if intentional"
- 4Vertical specialization (D2C skincare) builds credibility
- 5Concrete results from similar company
- 6Offers value regardless of whether they work together
Key Elements Breakdown
OPENING
Specific observation about their actual Meta campaigns
VALUE PROPOSITION
Creative testing expertise specific to their vertical
SOCIAL PROOF
BeautyRx results: $50k to $400k, 2.1x to 3.8x ROAS
CALL TO ACTION
Value-first offer - share frameworks useful either way
Common Mistakes to Avoid
- Generic: "I help D2C brands scale their Facebook ads"
- Insulting: "I noticed your ads aren't performing well"
- No specificity about their actual situation
- Case study from unrelated industry
- Pure pitch with no value offered upfront
Variations to Try
- Reference a specific ad creative and what you'd test
- Lead with an industry insight or benchmark
- Offer a quick audit or teardown as the CTA
Related Templates
More Examples
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