Consulting
Consulting Outreach Cold Email Example
Management consulting cold email example. Shows how to position expertise, reference relevant experience, and secure initial conversations.
The Scenario
An independent consultant specializing in operational efficiency reaches out to a COO at a manufacturing company that just announced expansion plans in their earnings call.
The Email
SUBJECT LINE
Acme Manufacturing expansion - operations question
Hi David, I caught Acme's Q3 earnings call where you mentioned the three new production lines coming online in Q2. Ambitious timeline. When manufacturers scale production capacity that quickly, I usually see one of two things happen: either the ops team gets overwhelmed managing the transition, or quality metrics take a hit during ramp-up. Sometimes both. I spent 15 years in manufacturing ops (most recently VP Operations at Weber Industries) and now consult exclusively on production scaling. Last year I helped Precision Parts bring two new lines online while improving OEE from 72% to 86% during the transition. If you're already confident in your ramp plan, ignore this email. But if there's any uncertainty, I'd be happy to share some lessons learned from similar expansions. Worth a 20-minute call? David Chen Manufacturing Operations Consultant
Why It Works
- 1References specific trigger (Q3 earnings call, Q2 timeline)
- 2Demonstrates understanding of their actual challenge
- 3Credentials are relevant and impressive (VP Ops at similar company)
- 4Specific, measurable results (72% to 86% OEE)
- 5Permission-based close - "if you're confident, ignore this"
- 6Offers to share lessons learned, not sell
Key Elements Breakdown
OPENING
Specific reference to their earnings call and timeline
VALUE PROPOSITION
Preventing overwhelm and quality issues during scaling
SOCIAL PROOF
Precision Parts OEE improvement during line addition
CALL TO ACTION
Permission-based - if uncertain, let's talk
Common Mistakes to Avoid
- Vague credentials: "I have extensive experience in manufacturing"
- No trigger event - just cold outreach
- Pushing for business instead of a conversation
- Too consultant-speak: "I help organizations optimize..."
- No specific results or proof points
Variations to Try
- Reference a specific operational challenge from industry news
- Lead with a contrarian insight about scaling
- Offer a diagnostic framework they can use themselves
Related Templates
More Examples
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