Email Sequence
A planned series of emails sent over time to a prospect, typically including an initial email and follow-ups.
What is Email Sequence?
An email sequence is a series of emails sent to the same recipient over a defined time period. A typical cold email sequence might be:
- Email 1 (Day 1): Initial outreach with value proposition
- Email 2 (Day 3-4): Follow-up if no response
- Email 3 (Day 7-8): Value-add or new angle
- Email 4 (Day 14): Breakup email (final attempt)
Sequence best practices: 1. Each email should be able to stand alone 2. Add new value or angles in follow-ups 3. Keep follow-ups shorter than initial email 4. Respect non-responses (don't over-email) 5. Always include easy opt-out
Our approach: We recommend 2 emails total (initial + 1 follow-up), then recycling the lead with a fresh campaign in 2 months. This protects sender reputation while maintaining contact.
Why It Matters
- 1Most responses come from follow-ups, not first emails
- 2Structured approach prevents over-emailing
- 3Allows testing different angles
- 4Balances persistence with professionalism
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