Glossary Term
Drip Campaign
Automated emails sent based on time intervals or trigger events, used for nurturing leads over time.
What is Drip Campaign?
A drip campaign is a series of pre-written emails automatically sent based on time intervals or specific triggers. While similar to email sequences, drip campaigns are typically:
- Longer-term: Days to months vs. days
- Trigger-based: Sent when specific actions occur
- Educational: Focus on nurturing rather than immediate conversion
- More automated: Less manual personalization
Examples of drip campaigns:
- Welcome series for new subscribers
- Product education after trial signup
- Re-engagement for inactive users
- Post-purchase onboarding
For cold email: Drip campaigns work better for warmed-up prospects than pure cold outreach. Cold sequences should be shorter and more personalized.
Why It Matters
- 1Automates lead nurturing at scale
- 2Keeps your company top-of-mind
- 3Can be triggered by prospect behavior
- 4Different from cold email sequences (longer, more automated)
Related Terms
Email Sequence
A planned series of emails sent over time to a prospect, typically including an initial email and follow-ups.
Cold Email
Unsolicited outreach email sent to prospects with no prior relationship, used for sales, partnerships, or networking.
Warm Email
Email sent to someone with whom you have some prior connection or context, resulting in higher response rates.
Ready to Start Your Cold Email Campaign?
We handle the technical details - authentication, warmup, deliverability - so you can focus on writing emails that convert.