Glossary Term
Warm Email
Email sent to someone with whom you have some prior connection or context, resulting in higher response rates.
What is Warm Email?
Warm email is outreach to someone you have some existing connection with - even if indirect. The "warmth" can come from:
- Direct relationship: Previous interaction, meeting, or conversation
- Mutual connection: Someone who knows both of you
- Shared context: Same event, community, or organization
- Content engagement: They engaged with your content
- Referral: Someone introduced you or gave permission
Warm email has significantly higher response rates than cold email because: 1. Trust transfer from the shared connection 2. Recipient feels some obligation to respond 3. Less skepticism about sender legitimacy 4. More likely to reach the inbox
Warm > Cold > Spam - Always look for ways to warm up your outreach before going fully cold.
Why It Matters
- 1Significantly higher response rates than cold email
- 2Lower risk of spam complaints
- 3Builds on existing trust
- 4Better starting point for business relationships
Related Guides
Related Terms
Cold Email
Unsolicited outreach email sent to prospects with no prior relationship, used for sales, partnerships, or networking.
Email Sequence
A planned series of emails sent over time to a prospect, typically including an initial email and follow-ups.
Reply Rate
The percentage of sent emails that receive a reply from recipients.
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