Breakup Email
The final email in a sequence that signals you won't continue reaching out, often generating last-minute responses.
What is Breakup Email?
A breakup email is your final attempt to reach a prospect, signaling that this is the last they'll hear from you (for this campaign). Surprisingly, breakup emails often have the highest response rates in a sequence.
Why breakup emails work:
1. Urgency: Last chance to respond 2. Respect: Shows you won't keep pestering 3. Professionalism: Graceful exit preserves reputation 4. Curiosity: Recipients wonder what they might miss
Breakup email best practices:
- Make it clear this is the final email
- Keep the door open for future contact
- Don't be dramatic or guilt-trippy
- Include an easy "yes, I'm interested" path
Important: Only use a breakup email if you'll actually stop emailing. Sending "final" emails then continuing damages trust.
Why It Matters
- 1Often generates highest response rate in sequence
- 2Creates urgency without being pushy
- 3Preserves relationship for future outreach
- 4Shows respect for recipient's time
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