Glossary Term
ICP (Ideal Customer Profile)
A detailed description of the type of company that would benefit most from your product or service.
What is ICP (Ideal Customer Profile)?
Your Ideal Customer Profile (ICP) is a detailed description of the perfect company for your offering. It's not about individual buyers, but about company characteristics:
Typical ICP criteria:
- Company size: Revenue, employee count
- Industry: Specific verticals or sectors
- Geography: Locations you can serve
- Technology: Tools they use (technographics)
- Business model: B2B, B2C, SaaS, etc.
- Growth stage: Startup, growth, enterprise
Why ICP matters for cold email: 1. Targeting ICP companies gets higher reply rates 2. Replies from ICP companies are more likely to convert 3. Non-ICP outreach wastes sending capacity 4. Better ICP definition = better ROI on cold email
ICP is about companies; Buyer Persona is about the individuals within those companies.
Why It Matters
- 1Foundation of effective cold email targeting
- 2Higher reply rates when targeting the right companies
- 3Prevents wasted effort on poor-fit prospects
- 4Improves conversion through entire funnel
Related Tools
Related Terms
Buyer Persona
A semi-fictional representation of your ideal buyer, including their role, goals, challenges, and behavior.
Lead Scoring
A methodology for ranking prospects based on their likelihood to convert, combining fit and engagement signals.
Cold Email
Unsolicited outreach email sent to prospects with no prior relationship, used for sales, partnerships, or networking.
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