Buyer Persona
A semi-fictional representation of your ideal buyer, including their role, goals, challenges, and behavior.
What is Buyer Persona?
A buyer persona represents the individual person you're trying to reach within your ICP companies. While ICP is about companies, buyer personas are about people:
Buyer persona elements:
- Role/Title: VP of Marketing, Sales Manager, CTO
- Responsibilities: What they own and are measured on
- Goals: What they're trying to achieve
- Challenges: Problems they face daily
- Buying process: How they evaluate solutions
- Objections: Common concerns they raise
For cold email, buyer persona helps you: 1. Choose the right person to contact 2. Write messaging that resonates with their situation 3. Address their specific pain points 4. Use language they relate to
Most B2B sales involve multiple personas (user, influencer, decision-maker). Your cold email strategy may need to address each differently.
Why It Matters
- 1Guides who you contact within target companies
- 2Shapes messaging and pain points you address
- 3Different personas need different approaches
- 4Improves email relevance and response rates
Related Tools
Related Terms
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