Introduction Emails
Referral Introduction Email Template
Referral introductions get the highest response rates of any cold email type. This template leverages the trust transfer from your mutual connection while still being professional and direct.
Subject Line Options
{{mutualConnection}} suggested I reach outIntroduction via {{mutualConnection}}{{mutualConnection}} thought we should connectQuick intro - {{mutualConnection}} connection{{mutualConnection}} mentioned youEmail Template
Hi {{firstName}},
{{mutualConnection}} suggested I reach out - they mentioned you might be looking at {{challenge/initiative}}.
We help {{type of company}} {{specific outcome}}. {{mutualConnection}} thought there might be a fit given {{specific reason from referrer}}.
{{Brief social proof or context about what you do}}
Would you be open to a quick call to see if it makes sense to explore further? I could share some ideas around {{relevant topic}}.
Best,
{{yourName}}
P.S. Happy to send over {{relevant resource}} before we chat if helpful.Replace items in {{brackets}} with your specific information.
Why This Template Works
- Leads with trusted mutual connections name
- References specific context the referrer provided
- Shows the referrer actively suggested the outreach
- Offers value upfront with resource offer
Best Practices
- -Always confirm with the referrer before using their name
- -Ask the referrer for specific context to mention
- -Keep the referrers name prominent but not overused
- -Offer to share something valuable before the call
When to Use
- When someone actively refers you to a prospect
- Mutual connections who agree to be referenced
- After warm introductions from investors or advisors
When NOT to Use
- When the connection is tangential or weak
- If you havent confirmed with the referrer first
- When the referrer doesnt actually know the prospect well
Recommended Tools
Ready to Send?
Before using this template, verify your email list and test your deliverability to maximize inbox placement.