Introduction Emails
First Touch Cold Email Template
Your first email sets the tone for the entire relationship. This template focuses on being helpful, relevant, and concise - the three keys to getting a response from busy professionals.
Subject Line Options
Quick question about {{company}}{{firstName}}, thought of you when I saw thisIdea for {{company}}Fellow {{industry}} professional here{{mutualConnection}} suggested I reach outEmail Template
Hi {{firstName}},
I noticed {{company}} has been {{specific observation - e.g., expanding into new markets, launching new products, hiring aggressively}}.
Companies at your stage often struggle with {{specific problem you solve}}, which typically leads to {{negative outcome}}.
We help {{type of company}} {{specific outcome}} by {{brief description of how}}.
{{Social proof - e.g., "We recently helped [similar company] achieve [specific result]."}}
Would it make sense to have a quick call to see if we could help {{company}} with something similar?
Best,
{{yourName}}Replace items in {{brackets}} with your specific information.
Why This Template Works
- Opens with specific observation showing you did research
- Identifies a problem relevant to their situation
- Provides social proof from similar companies
- Ends with low-friction question, not hard ask
Best Practices
- -Keep it under 125 words - busy people scan
- -Use their name and company name naturally
- -Reference something specific and recent about them
- -Include one clear call-to-action
- -Avoid attachments on first email
When to Use
- Initial outreach to net-new prospects
- When you have specific research on the company
- When you have relevant social proof to share
When NOT to Use
- Warm introductions (use referral template instead)
- Re-engaging past prospects (use win-back template)
- When you have no research on the company
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