Follow-up Emails
Value-Add Follow-up Email Template
Instead of just bumping, add value. This template shares something genuinely useful to the prospect, positioning you as helpful rather than pushy while keeping the conversation going.
Subject Line Options
Thought you might find this usefulResource on {{relevant topic}}Saw this and thought of {{company}}Quick insight on {{their challenge}}Interesting data on {{industry topic}}Email Template
Hi {{firstName}},
I came across {{resource/insight/data}} and thought of your situation at {{company}}.
{{Brief summary of what it is and why its relevant to them}}
Key takeaway: {{One specific insight they can use}}
{{Optional: brief tie-back to how you could help}}
Happy to discuss how this applies to {{company}} if youre interested.
Best,
{{yourName}}Replace items in {{brackets}} with your specific information.
Why This Template Works
- Leads with value, not an ask
- Demonstrates expertise and thought leadership
- Creates reciprocity - they received value
- Softer close feels less salesy
Best Practices
- -Share genuinely useful, relevant content
- -Summarize the key point - dont make them work
- -Keep the connection to your offer subtle
- -Use this to rebuild momentum after silence
When to Use
- After 1-2 bump emails with no response
- When you find genuinely relevant content
- To warm up cold prospects over time
- When standard follow-ups arent working
When NOT to Use
- If you dont have something genuinely valuable
- Immediately after first email (use simple bump first)
- If the content isnt relevant to their situation
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