Follow-up Emails

Day 3 Follow-up Email Template

Most responses come from follow-ups, not first emails. This Day 3 template keeps you top of mind without being annoying - the sweet spot for persistent but professional outreach.

Subject Line Options

Re: {{originalSubject}}
Following up on my note
Quick follow up, {{firstName}}
Bumping this up
Any thoughts on this?

Email Template

Hi {{firstName}},

Just wanted to bump this up in case it got buried.

{{One line restating value prop or offer}}

Would a brief call this week work to explore if theres a fit?

Best,
{{yourName}}

Replace items in {{brackets}} with your specific information.

Why This Template Works

  • Short and scannable - respects their time
  • Acknowledges they might have missed it (not ignoring)
  • Restates value without repeating entire pitch
  • Clear, simple call-to-action

Best Practices

  • -Keep it under 50 words
  • -Reply to the original email thread
  • -Add one new element or angle
  • -Make it easy to say yes

When to Use

  • 2-3 business days after first email with no response
  • When first email was not opened or opened but no reply
  • Standard cadence for any cold email sequence

When NOT to Use

  • If they already replied (even to say no)
  • If you sent too many emails already
  • Same day as original email

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