Value Proposition Emails
Case Study Share Email Template
Case studies let your happy customers do the selling. This template shares relevant success stories in a way that helps prospects see themselves achieving similar results.
Subject Line Options
How {{similar company}} achieved {{result}}{{Result}} in {{timeframe}} - {{company}} case studyWhat {{company type}} are doing about {{challenge}}Quick story about {{similar company}}{{Similar company}}s approach to {{challenge}}Email Template
Hi {{firstName}},
I thought youd find this interesting - we recently worked with {{similar company}} on {{challenge similar to prospects}}.
The situation:
{{1-2 sentences on their challenge - should mirror prospects situation}}
What we did:
{{1-2 sentences on approach}}
The results:
- {{Specific metric/result}}
- {{Another result}}
- {{Third result if compelling}}
Given {{company}} is {{facing similar situation/in similar stage}}, I thought this might resonate.
Happy to share more details or discuss how this might apply to your situation.
Best,
{{yourName}}Replace items in {{brackets}} with your specific information.
Why This Template Works
- Social proof from similar company is powerful
- Specific results are more credible than claims
- Prospect can see themselves in the story
- Opens dialogue rather than pushing sale
Best Practices
- -Choose case studies similar to prospect
- -Lead with results, not features
- -Keep it concise - full case study can be sent later
- -Make the connection to their situation explicit
When to Use
- When you have relevant, impressive case studies
- Mid-funnel to build credibility
- When prospects are skeptical or need proof
When NOT to Use
- When case study company is too different
- Very early outreach (build interest first)
- If results arent impressive enough
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