Value Proposition Emails
Problem-Solution Email Template
The problem-solution framework is one of the most effective cold email structures. Lead with a pain point they recognize, then position your solution as the answer.
Subject Line Options
Solving {{specific problem}} at {{company}}{{Problem}} killing your {{metric}}?The {{problem}} fix for {{industry}} teamsStop losing {{what theyre losing}} to {{problem}}How {{company type}} eliminate {{problem}}Email Template
Hi {{firstName}},
{{Problem statement - e.g., "Most [their role] spend 10+ hours a week on [painful task], leaving less time for [what they actually want to do]."}}
{{Agitate - e.g., "Without a fix, [negative outcome] continues to [impact], and [additional consequence]."}}
We built {{your product}} specifically to solve this. {{Brief description of how}}.
{{Proof - e.g., "[Similar company] cut [metric] by [result] in [timeframe]."}}
Would it be worth 15 minutes to show you how it works?
Best,
{{yourName}}Replace items in {{brackets}} with your specific information.
Why This Template Works
- Opens with relatable problem they recognize
- Agitates the pain to create urgency
- Solution feels natural and relevant
- Proof point builds credibility
Best Practices
- -Make the problem specific and recognizable
- -Agitate without being manipulative
- -Keep solution description brief
- -Use concrete proof points
When to Use
- When prospects have a clear, urgent problem
- When your solution directly addresses pain
- Cold outreach to problem-aware prospects
When NOT to Use
- When problem isnt urgent or recognized
- When solution is complex and needs context
- Relationship-first sale situations
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