Countries
Cold Email in the United States
The United States is the largest market for B2B cold email outreach. With clear CAN-SPAM regulations and a business culture that accepts cold outreach, the US offers significant opportunity for well-executed email campaigns.
Email Regulations
CAN-SPAM Act
The primary federal law governing commercial email in the US. Relatively permissive compared to GDPR - opt-out rather than opt-in.
Key Requirements:
- -No false or misleading header information
- -No deceptive subject lines
- -Identify the message as an advertisement
- -Include valid physical postal address
- -Provide clear opt-out mechanism
- -Honor opt-out requests within 10 business days
Best Send Times
Timezone: US spans 4 main time zones (ET, CT, MT, PT)
Best Hours: 9-11 AM and 2-4 PM in recipients local time
Best Days: Tuesday, Wednesday, Thursday for highest open rates
Key Industries
Technology
Financial Services
Healthcare
Manufacturing
Professional Services
E-commerce
Real Estate
Business Culture Tips
- -Americans appreciate directness - get to the point quickly
- -Personalization is expected and valued
- -Follow-up is accepted and often necessary
- -Decision-making can be relatively fast
- -Time-sensitivity and urgency can work well
Common Decision Maker Titles
CEO
VP
Director
Manager
Founder
President
CMO
CTO
CFO
Recommended Tools
Getting Started
Ready to launch cold email campaigns in the United States? Start by verifying your email lists and testing deliverability to ensure compliance and inbox placement.