Countries
Cold Email in Canada
Canada has some of the strictest anti-spam laws in the world with CASL. However, B2B exemptions exist, and with proper compliance, cold email can be effective for reaching Canadian businesses.
Email Regulations
CASL (Canadian Anti-Spam Legislation)
One of the strictest anti-spam laws globally. Requires express or implied consent for commercial emails.
Key Requirements:
- -Obtain express consent (written or verbal) OR qualify for implied consent
- -Implied consent allowed for business relationships or publicly available business info
- -Include sender identification and contact information
- -Provide working unsubscribe mechanism
- -Honor unsubscribe within 10 business days
- -Implied consent expires after 2 years without interaction
Best Send Times
Timezone: Canada spans 6 time zones (PT to NT)
Best Hours: 9-11 AM and 2-4 PM in recipients local time
Best Days: Tuesday, Wednesday, Thursday
Key Industries
Technology
Financial Services
Energy
Mining
Healthcare
Manufacturing
Real Estate
Business Culture Tips
- -Canadians appreciate polite, professional communication
- -Less aggressive than US business culture
- -Bilingual consideration for Quebec (French)
- -Build relationships and trust before hard sells
- -Environmental and social responsibility resonates well
Common Decision Maker Titles
President
Vice President
Director
Manager
Owner
Partner
General Manager
Recommended Tools
Getting Started
Ready to launch cold email campaigns in Canada? Start by verifying your email lists and testing deliverability to ensure compliance and inbox placement.