Countries
Cold Email in Spain
Spain offers a significant European market with growing digital adoption. GDPR and LSSI provide the regulatory framework, and relationship-focused business culture rewards well-personalized outreach.
Email Regulations
GDPR and LSSI
GDPR applies along with LSSI (Ley de Servicios de la Sociedad de la Informacion) for electronic communications.
Key Requirements:
- -Legitimate interest basis for B2B
- -Clear sender identification
- -LSSI requires prior consent for commercial emails (B2B exemptions may apply)
- -Opt-out mechanism required
- -Privacy information provided
Best Send Times
Timezone: CET/CEST (UTC+1/+2)
Best Hours: 9-11 AM and 3-5 PM CET (later lunch break)
Best Days: Tuesday, Wednesday, Thursday
Key Industries
Tourism
Real Estate
Technology
Agriculture
Automotive
Renewable Energy
Financial Services
Business Culture Tips
- -Relationships are foundational in Spanish business
- -Longer decision-making timelines
- -Personal connection matters before business
- -August is major vacation month
- -Warmth in communication is appreciated
Common Decision Maker Titles
Director General
Director
Responsable
Gerente
Jefe de
Socio
Recommended Tools
Getting Started
Ready to launch cold email campaigns in Spain? Start by verifying your email lists and testing deliverability to ensure compliance and inbox placement.