The standard protocol used for sending emails between servers across the internet.
SMTP (Simple Mail Transfer Protocol) is the standard protocol that handles sending emails across the internet. When you send an email, it travels through SMTP servers before reaching the recipient.
How SMTP works: 1. You compose email in your client (Outlook, Gmail) 2. Your client sends to your outgoing SMTP server 3. Your SMTP server looks up recipient's MX records 4. Your server connects to recipient's server via SMTP 5. Recipient's server accepts (or rejects) the email
Key SMTP concepts:
For cold email, you rarely interact with SMTP directly - your email provider (Microsoft 365, Google) handles it. But understanding SMTP helps diagnose delivery problems.
We handle the technical details - authentication, warmup, deliverability - so you can focus on writing emails that convert.