Recruitment Emails
Passive Candidate Sourcing Email Template
Passive candidates arent actively looking, so your email needs to spark curiosity about an opportunity they hadnt considered. Lead with the role opportunity, not your company.
Subject Line Options
{{role}} opportunity - thought of youYour background + {{company}} = interesting fitQuick question about your next move{{something specific about them}} caught my eye{{Company}} is building {{exciting thing}} - interested?Email Template
Hi {{firstName}},
I came across your profile and was impressed by {{specific accomplishment or experience}}.
Were building {{brief exciting description of what team/company does}} at {{company}}, and were looking for someone to {{key responsibility}} - your experience with {{relevant skill}} stood out.
**The role:**
- {{Key responsibility 1}}
- {{Key responsibility 2}}
- {{Growth opportunity}}
**Compensation:** {{range if possible}}
No pressure if timings not right, but would you be open to a quick chat to learn more?
Best,
{{yourName}}
{{company}}Replace items in {{brackets}} with your specific information.
Why This Template Works
- Opens with specific observation about them
- Leads with opportunity, not company pitch
- Includes comp - top candidates want transparency
- Low-pressure ask respects their situation
Best Practices
- -Research their background and reference specifics
- -Focus on opportunity growth, not just job description
- -Be transparent about compensation
- -Make the ask low-commitment
When to Use
- Sourcing passive candidates
- Competitive roles where candidates have options
- Senior/executive recruiting
When NOT to Use
- Mass recruiting (this requires personalization)
- Entry-level roles (use job boards)
- When you cant offer competitive comp
Recommended Tools
Ready to Send?
Before using this template, verify your email list and test your deliverability to maximize inbox placement.