Partnership Emails
Co-Marketing Proposal Email Template
Co-marketing partnerships work when both parties clearly see the value. This template proposes specific collaboration ideas while making your audience value explicit.
Subject Line Options
Co-marketing idea: {{company}} + {{your company}}Joint webinar proposal - {{topic}}Partnership idea for {{their audience}}Content collab opportunity{{your company}} x {{company}} - quick ideaEmail Template
Hi {{firstName}},
I run marketing at {{your company}}, and weve been looking at potential partners who share our audience of {{target audience}}.
{{company}} stood out because {{specific reason - their content, audience, complementary offering}}.
Heres what Im thinking:
**Joint webinar on {{topic}}**
- Combined audience: {{your list size}} + yours
- Co-promote to both email lists and social
- Lead share 50/50
- Proposed timing: {{timeframe}}
Were seeing strong engagement on {{topic}} - our last webinar had {{metric}}, and Id expect this to perform even better with combined promotion.
Would you be open to a quick call to explore this?
Best,
{{yourName}}Replace items in {{brackets}} with your specific information.
Why This Template Works
- Specific proposal shows youve thought it through
- Clear value exchange (audience numbers)
- Concrete details make it easy to evaluate
- Lead share shows fair partnership mindset
Best Practices
- -Research their audience and content first
- -Propose something specific, not vague partnership
- -Be transparent about your audience value
- -Suggest a low-commitment first project
When to Use
- When you find genuinely complementary partners
- When you have audience/reach to offer
- For specific campaign or content ideas
When NOT to Use
- When you have nothing substantial to offer
- Competitive or conflicting companies
- Vague I want to partner requests
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