Meeting Request Emails

Demo Request Email Template

Demo requests work when you make the value of seeing the product clear and specific. This template focuses on what theyll learn and gain from the demo, not just the features theyll see.

Subject Line Options

Quick look at how {{outcome}} works
15 min demo - see {{specific result}} in action
Walkthrough: How {{similar company}} achieved {{result}}
Demo: {{specific feature}} for {{their use case}}
See how {{company type}} gets {{outcome}}

Email Template

Hi {{firstName}},

I wanted to show you how {{type of company}} are using {{your product}} to {{specific outcome}}.

In just 15 minutes, Id walk you through:
- How {{specific feature}} handles {{their challenge}}
- The exact workflow {{similar company}} uses to {{result}}
- {{One additional relevant benefit}}

No pressure, no 45-minute sales pitch. Just a quick look to see if it makes sense for {{company}}.

Would {{day}} at {{time}} work, or should I send a few options?

Best,
{{yourName}}

Replace items in {{brackets}} with your specific information.

Why This Template Works

  • Focuses on outcomes, not features
  • Sets clear time expectation (15 min)
  • Bullet points make value scannable
  • Addresses common demo hesitation (long sales pitch)

Best Practices

  • -Be specific about what youll show
  • -Keep the time commitment short (15-20 min)
  • -Reference similar companies for credibility
  • -Offer specific times to reduce friction

When to Use

  • When prospects need to see product to understand value
  • After initial interest or qualification
  • For complex products that benefit from visual demo

When NOT to Use

  • Very early in relationship (build interest first)
  • Simple products that dont need demonstration
  • When prospect has already seen demo

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