Healthcare & Medical
Cold Email for Physical Therapy Practices
Physical therapy practices help patients recover and improve function. Cold email reaches physicians and organizations that refer patients.
Key Challenges
- -Building physician referral relationships
- -Differentiating from competing practices
- -Demonstrating outcomes
Best Practices
Target Referring Physicians
Orthopedists, primary care, and sports medicine refer PT patients.
Show Patient Outcomes
Functional improvements and patient satisfaction build referrals.
Lead with Specialization
Sports, orthopedic, and neuro PT each have distinct referrers.
Target Decision Makers
Orthopedic Surgeon
Primary Care Physician
Sports Medicine Doctor
Recommended Tools
Common Mistakes to Avoid
- -Generic PT messaging without specialization
- -Ignoring existing referral relationships
- -Failure to demonstrate outcomes
Getting Started
Ready to launch cold email campaigns for physical therapy practices? Start by verifying your email lists and testing deliverability to ensure your messages reach the inbox.